For manufacturers & wholesalers

Your buyer is looking at a folded piece of cloth and being asked to imagine a garment.

That gap is where orders are lost. Show them the finished kurta, saree or suit — cut from the exact textile in front of them — without sampling a single design.

Photograph your rangeSee buyer lookbooks
  • From ₹17 per photo at volume
  • Design number, MOQ and rate on every frame
  • Credits never expire

Why is fabric harder to sell than a finished garment?

Because the buyer has to do the work. A folded saree length, a printed suit panel or a roll of running fabric contains all the information about the finished product, but only someone who handles cloth professionally can read it — and even they can’t reliably picture how a particular print will sit once it’s cut into a kali skirt or matched across a placket.

Sampling solves it and costs a fortnight per design. Photographing samples solves it again and costs a shoot. For a range of two hundred designs, neither scales — which is why most wholesale catalogs are still flat-lays of folded cloth, and why the buyer’s imagination is doing most of the selling.

The constraints

What makes wholesale photography different

Not scale alone. The unit of sale, the unit of identification and the channel are all different from retail.

You sell cloth, not products

There is often no finished garment to photograph — and by the time there is, the buying season has moved on.

Design numbers, not SKUs

A buyer quotes a design number back at you. If it isn’t on the image, the enquiry is ambiguous from the first message.

Range depth, not product depth

Two hundred designs each needing one or two frames — the opposite shape from a retailer needing five angles of twenty products.

MOQ and rate travel with the image

A wholesale photo without minimum order quantity and rate generates a conversation, not an order.

Workflow

From godown to buyer catalog

  1. 1

    Photograph the cloth in batches

    Set up one spot with even daylight and work through the range. One flat frame per design, with the border visible along an edge. This is the only labour-intensive step, and it's a one-person job.

  2. 2

    Attach the trade details

    Design number, rate, minimum order quantity and available sizes are stored against each fabric — entered once, carried onto every image generated from it.

  3. 3

    Generate at range scale

    Pick a garment type and a casting, then run the range. Hold the model and background constant so the whole catalog reads as one set. Long jobs run in the background.

  4. 4

    Send a lookbook, get a shortlist

    Share a passcode-protected link. The buyer shortlists designs and sends the selection back on WhatsApp — a structured enquiry instead of fourteen forwarded screenshots.

Which garment to show

One textile, several possible products

If your cloth could be cut several ways, show it cut several ways. That's a genuinely new selling argument, not a cheaper version of an old one.

A printed cotton could be a kurta, a kurti or a salwar suit. A silk length could be a saree or a lehenga. Traditionally you would pick one to sample and let the buyer imagine the rest. Here the marginal cost of showing the second interpretation is one credit.

  • Saree — for running silks, georgettes and cottons sold by the length. Drape, pleats and pallu rather than a stitched pattern.
  • Salwar suit — for unstitched suit material. Kameez, churidar and dupatta as a coordinated set from one panel.
  • Lehenga — for heavier worked fabrics. Panelled skirt, choli and dupatta, each at a different motif density.
  • Kurta and kurti — for printed cottons and rayons, cut straight for men or shaped for women.

Economics

What changes at range scale

Per-photo cost
Falls as pack size rises — from about ₹20 on the smallest pack to about ₹17 on the largest. Compare packs.
No expiry, no subscription
Credits are bought once and never expire, so buying capacity ahead of a season carries no deadline risk. There is no monthly fee to justify in a slow month.
Partial failures refunded
You are charged for photographs you actually receive. Failed images in a batch are refunded automatically.
GST on the invoice
Prices are GST-inclusive, and your GST number can be carried on branded catalog images and in the PDF for buyers who need it.

One honest limitation

Generated imagery represents the textile you photographed, cut according to that garment’s construction rules. It is not a stitched sample and not a dye proof. Buyers in this trade understand the difference — describe these as design visualisations and the distinction works in your favour.

Questions

Manufacturer and wholesaler questions

We sell unstitched fabric, not garments. Does this apply to us?

It's the case the product was built around. You upload a photo of the cloth and choose what it should be cut into — a saree, a kurta, a suit — and the generator constructs that garment from your textile. The buyer sees the finished piece without you sampling it.

We have four hundred designs. Is this realistic at that scale?

Credits get cheaper per photo as packs get larger — the largest pack works out around ₹17 a photo — and credits never expire, so buying capacity ahead of a season is not a use-it-or-lose-it decision. Bulk jobs run in the background and can notify you when they finish. The practical limit is usually how fast you can photograph the fabrics, not how fast the system generates.

Can we put design number, colour and rate on every image?

Yes, automatically. Those details are stored against each uploaded fabric and rendered onto every image generated from it, so a four-hundred-design range doesn't involve four hundred manual labelling steps.

How do buyers place an order from a catalog?

Share a private lookbook link. The buyer browses it in any browser without an account, shortlists the designs they want, and sends that shortlist to you on WhatsApp as a structured message listing exactly what they picked.

Can we control which rates a particular buyer sees?

You choose which product details are exposed on a shared lookbook — design number, colour, price, sizes, minimum order quantity — so the same catalog folder can be shared with different visibility for different buyers.

Is a generated colourway good enough to take an order on?

Treat it as a design mock-up, not a dye proof. It is genuinely useful for testing which shades a buyer responds to before you commit a lot; it is not a basis for approving a shade. Say so when you share it — buyers in this trade know the difference and will respect the distinction.

Stop asking buyers to imagine the garment.

Five free credits on signup — enough to run a few designs from your current range through it.

Photograph your range

5 free credits on signup. No card needed.

Keep reading

Catalog & PDF lookbook

Group designs into a catalog, export a PDF, share a private link.

Open

Branded catalog images

Logo, business name, price, design number and phone on every photo.

Open

Bulk & colour variants

One upload, a whole collection — including colourways you never cut.

Open

AI salwar suit photoshoot

Kameez, salwar and dupatta as a coordinated set from one textile.

Open